Twisted X Brands has named industry veteran Bob Orlando president of Tamarindo Footwear, the Decatur, TX-based company’s new lifestyle and leisure brand. Orlando joined Twisted X in 2016 as a consultant and has been instrumental in developing the branding and product offering of Tamarindo.
“I’ve known Bob for 12 years, and he has proven to be a savvy, creative leader in the footwear industry, and I am extremely pleased he has joined the Twisted X family as president of our new Tamarindo division,” states Prasad Reddy, president and CEO of Twisted X Brands.
Orlando possesses more than 25 years of experience in footwear and apparel industries, having served as vice president of footwear and apparel at Adidas Salomon and, later, president of Teva Footwear. Most recently, he served as president and CEO of Royal Robbins outdoor sportswear.
“It’s really exciting to be part of Tamarindo Footwear’s launch,” Orlando says. “With all of the things I’ve been able to experience in the industry, this is my first launch of a new brand from a sketch on a piece of paper.”