Heritage boot maker Wolverine has picked 21-year-old Lorin Paley as this year’s Guardian Project Ambassador, which aims to highlight the valuable work of outdoor enthusiasts and achieve a deeper understanding of the specific product needs of those serving in these demanding positions. Paley has been an ambassador for Outdoor Nation, a non-profit dedicated to connecting youth with nature through grants supporting project ideas and outdoor events. She’s also involved in such organizations as the Upper Valley Mountain Bike Association, which builds new trails and plans group mountain bike activities, and Bait and Bullett, a women’s hunting group.
“I think there is a level of paying it forward and people who are experienced in the outdoors should give to the inexperienced. It shouldn’t be a burden for the people who haven’t been outside to get outside,” says Paley, who is currently a student at Dartmouth University. “It’s an awesome feeling to get out there and see something bigger than you, which can create experiences and skills that can help you take on anything in your life.”
“She is an exemplary model of someone who has a passion for preserving the outdoors and spreading that passion to others,” says Kelly Redinger, Wolverine’s marketing director. “Partnering with Guardians allows us to highlight dedicated people like Lorin, as well as gain valuable insight on product performance that we can incorporate into our design and development process so we can continue making outdoor footwear that meets the demands of their outdoor lifestyles.”
