- The Plus Awards
Skechers has signed TV personality, dancer and fitness entrepreneur Amanda Kloots to join its team of renowned ambassadors. Kloots will appear in a multi-platform campaign supporting the global lifestyle and performance brand’s footwear and apparel offering throughout North America.
“Amanda is an inspiration on so many levels. Her roots in fitness and growing national fame as a beloved media personality make her a wonderful ambassador for our brand,” states Michael Greenberg, president of Skechers. “She’s charismatic, honest and fearless in a way that has endeared millions to her. We’re confident that she will continue to reach new heights in all of her professional and personal pursuits, and we’re looking forward to outfitting her in Skechers’ latest comfort technologies along the way.”
A former Broadway dancer and Radio City Rockette, Kloots has performed on stage, film and TV for over 17 years. Her love of dance and fitness led her to work and lead classes at one of New York’s premiere fitness studios. In 2016, Kloots launched the first of her entrepreneurships—developing her AK! Fitness brand, which feature jump ropes and dance mixed with cross training to create a unique full-body workout. Over the past year, she released her memoir, the New York Times bestseller Live Your Life: My Story of Loving and Losing Nick Cordero and competed on the 30th season of Dancing with The Stars, and is now co-host of CBS’ Daytime Emmy Award-winning talk show The Talk.
“As a mom and businesswoman, I’m grateful for how comfortable Skechers are so I can focus on my day—and the fact that they offer the total package with shoes and apparel makes this brand a perfect fit for my active lifestyle,” says Kloots. “Through my years of dancing and training, I’ve learned how important it is to treat your body well—which is why I’m thrilled to represent their comfort technology offerings. These collections, including Max Cushioning for my first campaign, are so incredible, they feel like they were designed just for me—and I’m excited to share that experience with women everywhere.”
Kloots joins a roster of Skechers ambassadors that includes fellow fitness guru Brooke Burke and NASCAR legend Rusty Wallace, as well as a slate of athletic icons such as Dodgers pitcher Clayton Kershaw, former quarterback and broadcaster Tony Romo, former defensive end and broadcaster Howie Long, former wide receiver and sports analyst Cris Carter, boxer Sugar Ray Leonard and golfer Brooke Henderson.
TV personality, dancer and fitness guru Amanda Kloots sports Skechers’ Max Cushioning trainers.