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To Market, To Market

Oboz steps up marketing team to amplify brand recognition.

In tandem with its tenth birthday approaching this summer, Oboz has created a new marketing team to fuel its brand presence in 2017. Christian Mason, who has been with the company since 2014, has been promoted to VP of Sales & Marketing and will oversee both national sales and marketing for Oboz. Additionally, the brand has hired Denver, CO-based Cultivator Advertising & Design as the creative agency to create new vision. Projects to be unveiled in the coming year include a new print media campaign, website, go-to-market product launches, packaging and digital content. The team is rounded out with longtime marketing coordinators Steve Lowry and Josh Wise.

“With this team, we are poised to greatly expand Oboz’ visibility,” offers President and co-founder John Connelly. “From the big message down to the critical marketing nuts and bolts, we will not only help retailers grow with Oboz but also expand consumer awareness that Oboz is the key outdoor footwear brand they should know.”

The April/May 2024 Issue

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