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Tiger Spotting In Soho

Asics' heritage brand Onitsuka Tiger unveils a pop-up store in NYC.

Street fashion and heritage brand Onitsuka Tiger, the forerunner of Asics, opened a pop-up gallery store in Soho last night to celebrate the brand’s arrival in New York and create awareness for the iconic lifestyle brand.

The 1,290-square-foot pop-up gallery offers a unique retail experience that showcases the Onitsuka Tiger brand and the support of complementing Japanese artists. The space combines a retail space displaying a range of Onitsuka Tiger footwear and apparel offerings while the exhibition space showcases an archive of replica performance shoes, archive posters and collaborative art of locally active Japanese artist Enirico Isamu Oyama. 

The Onitsuka Tiger store will feature the U.S. debut of the Nippon-Made Collection and during its stay, the collaborative Onitsuka Tiger x Andrea Pompilio Capsule Collection and edgy pret a poerter line. Retailing at $300, the Nippon Made collection uses a labor-intensive, leather made, hand-stitched and dye process through Japanese craftsmanship in Japan to produce a one of a kind pair each time.

The April/May 2024 Issue

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