Thursday’s Child: New Monkey Business

Thursday’s Child: New Monkey Business var likeButtonCoun

Footwear Webdesk
January 20, 2011

Monkey Toes Gets a Makeover

Monkey Toes, the whimsical, animal-adorned children’s footwear company founded by Jenny Ford in 2002, has a fresh face for Fall ’11, including a new logo, packaging and point-of-purchase displays. Apparently, the new look is being well-received: the line’s first round of production sold out at the recent Atlanta Gift Show.

Branding details such as a sandbox graphic embossed on the shoes’ soles, keepsake packing and an attention-getting 6-foot display are all happening thanks to this licensing deal with Scene Weaver. “It is truly amazing how Scene Weaver is taking just this initial launch to whole new heights,” Ford says. The display, dubbed the Monkey Bunch, features adjustable shelving and can stand on its own or against the wall. It displays the shoes neatly and comes stocked with 128 pairs.

Prior to the licensing deal with Scene Weaver, Monkey Toes was manufactured out of Ford’s home. She had been purchasing plain shoes from a U.S. distributor and had them shipped directly to a local artist’s house. There, they would be hand-painted and returned to Ford to be laced, labeled and packaged before being shipped off. “It was a lot of work and many nights I would have swollen and bloody fingers from working on so many pairs at a time,” she confesses. —Meagan Walker

Monkey Toes