Thursday’s Child: Nautica Hooks E.S. Originals for New Kids’ Line



Thursday’s Child: Nautica Hooks E.S. Originals for New Kids’ Line Footwear Webdesk | March 3, 2011

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Thursday’s Child: Nautica Hooks E.S. Originals for New Kids’ Line




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Classic American brand Nautica is adding children’s footwear to its head-to-toe roster, beginning with a limited release this spring and continuing with an expanded collection for fall. E.S. Originals will manufacture and distribute the new line.


The initial splash centers on Nautica’s classic men’s boat shoe. The kids’ takedown comes in both leather and canvas versions, with Velcro closures for infants and toddlers, and laces for big boys. “Right out of the gate, we had a tremendous response—especially for the first shipping,” reports Chris Cox, creative director and head designer for Nautica.

This fall, Nautica will add hi-top sneakers with combined zipper and lace closures and watersport sandals to its kids’ mix. In addition, snow and winter boots with rubber toe bumpers will be in the offering. A girls’ line is also in the works. —Meagan Walker

Nautica

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