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Thursday’s Child: Hot Properties

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Thursday’s Child: Hot Properties

Footwear Plus Magazine Thursday's Child - Sponsored by Born Kids
  Brand News The Artistry of Born - Tone, texture, structure and beauty, hand-sculpted into thoughtful perfection.  
Real Characters

Whether it’s Hello Kitty, Spider-Man or the Muppets, kids forever have an affinity for their favorite cartoon personality of the moment. Footwear brands are taking note and incorporating iconic and admired licenses into their styles.

As Ross Misher, CEO of Brand Central Group, predicts, the character-licensing arena will only continue to expand as new media, like iPhone and iPad apps, are embraced by children. Misher says, “Kids are now interacting with media in new ways and brand owners are creating endearing characters to appeal to them.”
—Meagan Walker

Hello Kitty

Western Chief and Vans
The Muppets
Stride Rite

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The April/May 2024 Issue

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