Subscribe Now

FP-logo-2022-black

Thursday’s Child: Hi-Tec Launches Adjustable Fit System

Thursday’s Child: Hi-Tec Launches Adjustable Fit System <script type="text



Thursday’s Child: Hi-Tec Launches Adjustable Fit System




Footwear Plus Magazine Thursday's Child - Sponsored by Born Kids
   
  Trend Spotting The Artistry of Born - Tone, Texture, Structure and Beauty, Hand-Sculpted Into Thoughtful Perfection.  

Growing Gains

Kids, it seems, grow an inch an hour during their formidable years, quickly causing sleeve openings to creep toward elbows, pants to reveal ankles and shoes to encroach on the personal space of little toes. Privy to this, Hi-Tec Sports USA has created a solution for the most painful—and not to mention expensive—of the problems: the shoes.

TT Mid WP Jr.

As part of its Fall ’11 line, Hi-Tec will introduce its Big-Fit System, a two-piece contoured insole and volume adjuster that allows shoe size to expand by up to two-thirds of a size. With the life of kids’ shoes averaging around 5 to 6 months, the Modesto, CA-based company estimates its Big-Fit System will increase the length of wear by nearly 3 months. “In an economy where prices keep rising, retailers are very eager to pass along a unique, money-saving technology to their consumers,” says Dayna Panales, company spokesperson.

Approved by the Shoe and Allied Trade Research Association (SATRA), the technology ventures into new market territory for the brand. “Hi-Tec kids shoes are built to last and offer an unbeatable value,” Panales says. “Our kids styles are designed with high-quality components to outlast several hand-me-down uses through the years.”


The Big-Fit System will be available in the TT Mid WP Jr. (SRP: $55) and the TT EZ Jr. ($50) The Mid has a waterproof suede and mesh upper, carbon rubber outsole and comes in two different color combinations (black/chartreuse, brown/orange). The EZ (stands for “easy entry”) is laceless trail runner. —Meagan Walker

TT EZ Jr.

Like Thursday’s Child: Hi-Tec Launches Adjustable Fit System on Facebook

Share:

 

Follow UsTwitterFacebookRSSLinked In

 
  Forward to a Friend

Advertise with Footwear Plus

 
 

Remember to follow @9Threads_FWP on Twitter.

This email was sent to: <<Email Address>>
This email was sent by: 9Threads
26202 Detroit Road
Suite 300
Westlake, Ohio 44145

Home | Subscribe | Advertise | Contact Us

 
Footwear Plus MagazineEarnshaw'sFootwear Plus Magazine
Update Preferences | Unsubscribe | To view this email as a web page, click here.


The March 2024 Issue

Read Now