In Bloom
This spring marks Born’s return to the children’s sandal market. Built on lightweight, flexible rubber outsoles, the collection is highlighted by oversized floral embellishments in an alluring spring palette of silver, fuchsia and white.
The appeal of Born is rooted in organic styling coupled with bona fide comfort features. “While a lot of children’s brands move into synthetic materials, we’re staying the course with leather uppers and linings, fully padded socks and enhancing the comfort attributes of the shoes,” says David Kern, vice president of marketing and sales for Born Kids.
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