The Walking Company has announced its fourth annual “Walking for Hope” campaign for National Breast Cancer Awareness Month. The chain will offer exclusive pink ribbon products from Abeo, Ugg, Dansko and more to support City of Hope’s breast cancer research, treatment and education program, and local charities and grassroots events dedicated to the research, prevention and treatment of breast cancer.
Since the campaign’s launch in 2011, The Walking Company has raised over $500,000 for the fight against cancer. “As a company dedicated to promoting a healthy, active lifestyle, we are proud to once again support the fight against cancer with our fourth annual ‘Walking for Hope’ campaign,” says Lee Cox, president of retail at The Walking Company. The beneficiaries of this year’s campaign include City of Hope, the world renowned cancer treatment and research center, and various charities across the country. The Walking Company is also the official footwear partner for City of Hope’s “Walk for Hope” fundraising event in Los Angeles on Sunday, Nov. 2, 2014.