The Sak Brand Group’s Sakroots arm is expanding internationally, and to help feed that growth, the company has hired two industry alums to its executive ranks. Aaron Duncan, previously of Mattel Inc., has been named Chief Marketing Officer of The Sak Brand Group and Creative Director of Sakroots. He will be responsible for creating the vision, voice, aesthetic and positioning for the brand while also exploring licensing opportunities. Jeff Feldman, who was most recently at Beats by Dr. Dre, will be responsible for global sales and merchandising for the Sakroots brand. Both will begin their new roles next week on March 14.
“I am very excited to be joining Mark and the talented entrepreneurial The Sak Brand Group organization,” Duncan said. “There is enormous opportunity for future growth to elevate consumer touch-points, international expansion and advancing its digital initiatives. Further, I look forward to partnering with the team to evolve Sakroots into a global fashion and lifestyle brand that stays true to its unique cause and youthful roots.” Feldman echoed is soon-to-be coworker’s enthusiasm. “I am excited to join the team and look forward to the opportunity to expand Sakroots in dynamic directions and new markets. Sakroots is a compelling brand with great energy, poised for growth,” he added. “Having a strong background in the lifestyle sector, I feel my expertise in global sales will help in reaching their full potential and I look forward to our success.”