Over the weekend, Naot and Tip Top Shoes comforted a lot of feet—and hearts. This past Saturday, Naot joined forces with Tip Top shoes for an event to benefit WIN (Women In Need), who for more than 30 years has transformed the lives of New York City homeless women and their children by providing solutions of safe housing, critical services and ground-breaking programs they need to succeed on their own. Naot donated two pairs of shoes for each pair purchased May 21, and Tip Top also donated a pair of Naot shoes for each person who simply tried on a pair from the brand in store. Even though it was a very gloomy, misty day in the city, people came into the store to see what the event was about and to try on shoes. The event was a huge success for WIN.
Above: Steve Lax, owner of Yaleet, Inc., fitting a customer for Naot shoes. Below: Lax poses with Tip Top store manager Lester Wasserman.