Style Unicorn

Irregular Choice refurbishes its flagship Carnaby store with equal parts fantasy and footwear.

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Sameness at retail? Not here…Irregular Choice recently opened two brick-and-mortar stores in China along with three additional spaces in the U.K. and a makeover for its London-based flagship (pictured). The interiors are decked out in fairytale details: teddy bear “garland”, unicorns, garden walls, metallics, and of course, its out-of-this-world footwear.  

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