Edgy lifestyle footwear brand Creative Recreation has partnered with actor and recording artist Nick Jonas, who will be the company’s brand ambassador. As a long-time fan, Jonas will act as the face of the brand and spearhead key initiatives, most notably a groundbreaking capsule collection, designed by the singer himself.
His work will encompass all aspects of Creative Recreation’s innovative spirit, beginning with his Spring/Summer footwear picks, highlighting the star’s favorite silhouettes of the season. Jonas will also star in the brand’s Fall 2016 campaign. He will make appearances at several Creative Recreation events including Sole Sessions, where he will be recording acoustic tracks. The iconic footwear brand will also be hosting a contest where the winner will have the exclusive chance to meet Jonas during his “Honda Civic Tour: Future Now” with Demi Lovato, which kicks off this summer.
“I am looking forward to my collaboration with Creative Recreation, and to starting the footwear design process in creating shoes for my fans that are perfect for their wardrobe,” adds Jonas. “It has always been important for me to be hands-on with any collaboration, and this project is no exception.”