Step In The Right Direction

361 Degrees USA joins Roots Running Projects in new partnership.

Performance athletic brand 361 Degrees USA has inked a multi-year partnership equipping Roots Running Project, an elite running team based in Boulder, CO. The Roots Running Project Powered by 361 Degrees team will be outfitted in a full assortment of the brand’s performance running apparel and footwear.

“361 Degrees is very excited to be partnering with Roots Running Project,” states Jim Monahan, president of 361 Degrees USA. “Our goal at is to help the Roots athletes achieve all of their competitive goals and dreams. We share a passion with Roots Running Project to be the best at what we do, and together we’ll continue to push one degree beyond.”

“We feel that the direction and growth our group has taken as a post-collegiate training option has paralleled the path of 361 Degree’s successful immersion into the US footwear market over the past few years,” adds Dr. Richard Hansen, head coach, Root Running Project. “361 Degrees is a natural fit for us as a partner and one that now gives us the added resources to help our current athletes continue their development, while giving us the ability to add some talented newcomers and to consistently compete on the national and international stage.”

The October/November 2024 Issue

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