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Stadium Goods Debuts Apparel Brand

Taking another big step in A to Z lifestyle brand status, Stadium Goods has unveiled its new premium apparel label, Stadium. Led in-house by Greig Bennett, vice president of Brand Creative and head designer, the collection is built on the sneaker reseller’s deep roots in streetwear culture and the community surrounding it.

Crafted from premium fabrics, the debut capsule collection is primarily cut and sew, and encompasses 11 pieces, including a rugby sweater, a luxe tie-dye hoodie, a classic leather varsity jacket/hoodie combo and a casual fleece tracksuit. The through line offers a sense of inspired and hard-earned self fulfillment, as represented by clothing that’s both understated and unmistakable.

“Stadium represents achievement and wisdom gained, not gifted,” states Bennett. “It’s clothing for the ambitious that embodies the culture and hustle of sneakers and streetwear in every stitch. With that in mind it was important to me to build these pieces from premium materials with a classic aesthetic, for the person who knows what time it is. Stadium signals you’ve arrived.”

From co-founding seminal New York streetwear brand Orchard Street and designing its iconic “Orchard Street Dunks” to revolutionizing tour merch, Bennett brings a deep wellspring of design and brand knowledge to Stadium. The collection ranges from $85 to $400 retail and is available at Stadium Goods stores in New York and Chicago, online at and Farfetch, and available at select boutique partners.

Street Dreams: the Stadium collection.

The March 2024 Issue

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