New Balance has upped its cred with aspiring and professional athletes once again. Today, the brand announced it will serve as the official footwear and apparel sponsor for all Stack Velocity Sports Performance Centers across the country.
“We are excited about the Stack sponsorship as it will not only extend the NB brand reach to the high school athlete, but will enable us to work with Stack to develop training content with NB professional athletes in baseball, lacrosse, soccer, tennis, track and field and hockey,” says Alvin Chow, head of field of play global marketing. “This content will be a key source of training tips and education for the high school athlete who wants to take their game to the next level.”
As the sponsor, New Balance will outfit Stack employees and will work with them to get innovative products into the hands of athlete influencers from around the country. Plus, New Balance branding will be prominently displayed throughout the training centers.
”Our mission at Stack is to inspire and empower athletes. We are very excited to have New Balance joining us to support this mission,” adds Carl Mehlhope, SVP of integrated sales and partnerships. “Together, with their professional athletes, we will give millions of young athletes the ‘how-to’ information to help them train to reach their sports performance goals.”