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Snoop, There He is—in Skechers Super Bowl Ad

To L.A. icons, Snoop Dogg and Skechers, are teaming together for a Super Bowl TV spot this Sunday. The 30-second Skechers x Snoop Dogg commercial will air in the United States and Canada during the fourth quarter.

As for ad specifics, Snoop rides high, chills, clips, coaches and heads to the Oval Office in Skechers Hands Free Slip-ins. It’s a whirlwind day that allows Snoop to demonstrate how Skechers fits every part of his outlandish life—all to the background beats of his hit, Who am I? (What’s my name?).” Along for the ride are cameos by fellow Skechers ambassadors Howie Long, Tony Romo and Snoop’s close friend, Martha Stewart. The idea behind the “All Walks of Life” commercial was conceptualized by the West Coast rapper.

Skechers has been a perennial advertiser during the Super Bowl since first appearing in a spot starring Joe Montana in 2010. One of the brand’s most talked-about spots, in 2012, featured Mark Cuban watching a French bulldog named Mr. Quiggly racing in Skechers GOrun footwear. Last year, the brand featured Willie Nelson in its 11th campaign centered on the big game.

Team Skechers: Tony Romo and Snoop Dogg

The February 2024 Issue

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