Snipes USA Names New President

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Sven Voth, CEO of Snipes, announced Jim Bojko as president of Snipes USA. In this role, Bojko is responsible for leading the U.S. operations of the international sneaker and streetwear retailer as it continues to expand the brand across the United States. The chain currently operates around 100 stores in the Midwest and Northeast.

Bojko will be responsible for all retail and back-office operations, including merchandising, marketing and finance. Additionally, he and his team are updating the brand’s omnichannel and ecommerce presence while developing a plan for diversity and inclusion for community outreach initiatives. Bojko will report to Voth, who will continue his active support of the U.S. business.

“Our commitment to keeping young consumers up to date with the latest streetwear and sneaker releases is truly our passion,” states Bojko. “Each day our team brings excitement, energy and enthusiasm, and I’m eager to continue to make a positive impact on the communities we serve, while allowing the premium brands we carry to tell their stories in neighborhood hubs.”

Previously, Bojko served as Chief Transformation Officer for Snipes USA, where he designed and executed the company’s market entry, which led to the KicksUSA and Mr. Alan’s acquisitions and their transformation into Snipes. Also, he recently helped launch the first-ever Snipes 2.0 store concept, a one-of-a-kind, entirely paperless shopping experience in Brooklyn, NY, in conjunction with Snipes’ Chief Creative Officer, DJ Khaled.

Bojko has a degree in International Economics and Management from Bocconi University in Italy and a Master of Business Administration from Yale University.

Jim Bojko

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