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SNIPES to Open First 2.0 Concept Store in America

SNIPES, the international sneaker and streetwear retailer, will open its first-ever, American-based 2.0 concept store July 9 at Barclays Center in New York. The store will feature an evolving mix of products through a one-of-a-kind shopping experience that serves as a neighborhood hub and is entirely paperless. For example, instead of using cardboard standups on tables, the concept incorporates LED panels and screens throughout the store, which quickly update to always showcase the latest stories, styles and releases. Brands available include Adidas, Converse, Ethika, Jordan, Nike, New Balance and Puma, among many more.

“We couldn’t be more excited to introduce the game-changing SNIPES 2.0 store concept to our U.S. customer,” says CEO Sven Voth. “And where better to start than right across from Barclays Center in the heart of Downtown Brooklyn, cradle of sneaker and streetwear culture!”

Opening day will feature plenty of giveaways from Sprayground, North Face and New Era, among more, in addition to a virtual appearance by SNIPES’ Chief Creative Officer, DJ Khaled, who will be announcing an exclusive giveaway of his “FATHER OF ASAHD” Air Jordan 3.

“I am excited! Trust me when I say that we’re not playing around at SNIPES—we are the go-to sneaker destination for a reason and the work we put in will show,”states Khaled, who will be at the event virtually. “I want to thank everyone for supporting my SNIPES family during these tough times. We are so appreciative of all the communities we serve and we will always do our best to have a positive impact there and provide a fun and safe place to shop.”

Although the store is opening in the midst of the Covid-19 pandemic, Adam Herstig, head of marketing at SNIPES USA, is still excited to allow the brands it carries to tell their stories while providing a space for the community to shop safely. New safety measures will be put in place for the Brooklyn store opening including a 50% occupancy limit. All patrons must wear a face mask and keep a distance of six-feet from one another while shopping. “Opening our first 2.0 store in Brooklyn, a place that truly captures the spirit of SNIPES, is remarkable and we are so proud to debut what new retail looks like to us,” he says.

The new flagship store is located at 161 Flatbush Avenue in Brooklyn, NY, and will be open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 11 a.m. to  7 p.m.

The April/May 2024 Issue

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