The Shoe Market of the Americas (SMOTA) will debut The Collections, its new show-within-a-show at the March 2015 shoe and accessory market hosted in Miami. High-end brands will have the opportunity to exhibit their product lines in luxurious hotel suites neighboring the convention center, instead of in traditional exhibition booths. As the market boasts over 500 booths, this allows brands showing at The Collections the opportunity to differentiate themselves, adding an air of sophistication and offering more privacy to their audience. Jack Cicione, president of SMOTA describes it as “a new branding strategy for a segment of our market, while reducing cost and down time for this segment of our membership.”
SMOTA hits the Miami Airport Convention Center (MACC) on March 1-2, 2015, and The Collections will be held at the adjacent Doubletree Hotel. For more information, visit www.smota.com.