We are living in the age of choice, and slide versus flip flop is just one of the many decisions today’s fashion consumer makes every day. Tomorrow, Boston-based footwear brand ISlide is asking customers to eschew flip-flops in favor of slip-on sandals, declaring June 28 National Slide Day. Inviting people to “Stop the Flop,” ISlide founder and former head of Reebok Basketball Justin Kittredge proclaims, “Slides are the hottest trend in athletic footwear!”
ISlide has capitalized on this fast-growing sector by offering customized, high-end slide sandals to individuals looking for something unique. “Slides have become more than just another summer sandal,” adds Kittredge. “They’ve become a form of expression.” The brand has developed a celeb following among A-listers including DJ Kahled, Kim Kardashian and Justin Beiber.
To celebrate National Slide Day, snap a shot of you in your slides on social media tagging @ISlideUSA, and use the hashtags #NationalSlideDay and #StopTheFlop.