It‘s a good thing…
Skechers is giving women a chance to step into lifestyle queen Martha Stewart’s shoes with her personalized Spring ’23 capsule, A Day in the Life of Martha—her co-branded footwear collection. Launched on International Women’s Day, the new assortment offers Stewart’s iconic design stamp on Skechers’ most popular slip-ins, slides, and sandals for daywear, entertaining, and weekend wellness.
“Millions of Martha’s fans adore and purchase her collections—and pairing her iconic designs with our demanded comfort technologies is an offering that we know women will want to wear,” states Michael Greenberg, president of Skechers. “Our partnership with Martha continues to grow, and the launch of this new collection is an exciting time for our brand and the perfect match.”
“I’ve loved personalizing my first collection with Skechers,” Stewart says. “It’s full of fantastic comfort features, carefully crafted designs, and casual elegance for working, staying active, and entertaining.”
The legendary lifestyle guru first appeared as a spokesperson in 2022 for Skechers’ Arch Fit collection and, most recently, made a cameo in the company’s Big Game Super Bowl spot starring Snoop Dogg and debuted her Skechers Hands Free Slip-ins commercial at the close of the game. “This collection is a wonderful way for women to enjoy the shoes that help me feel and do my best, every day of the year, and we’ve built on some of my favorites like Skechers Hands Free Slip-ins and GO WALK,” Stewart adds.
In addition to Stewart, Skechers’ roster of ambassadors includes TV personalities Amanda Kloots and Brooke Burke; music icon Chesca; and a slate of retired sports stars such as former football players and broadcasters Tony Romo, Howie Long and Cris Carter; boxer Sugar Ray Leonard; and NASCAR legend Rusty Wallace. Professional athletes who currently compete in Skechers include golfers Brooke Henderson and Matt Fitzpatrick, who both won major tournaments in 2022; Dodgers pitcher Clayton Kershaw; and pickleball pros Catherine Parenteau and Tyson McGuffin.
The recipe for comfort shoes a la Martha Stewart and Skechers.
