Skechers announced yesterday that it would donate more than 54,000 pairs of shoes through its Bobs program to support Baby2Baby, a charity that provides families in need with essential baby gear and clothing. Working with donating partner Fashion Delivers, the first shipment of 1,600 new pairs of Bobs arrived for Baby2Baby’s third annual holiday party at the charity’s L.A. headquarters. During the event, families and children in need decorated their new shoes with celebrity guests Gwen Stefani, Jessica Alba, Michelle Monaghan, Nicole Richie, Molly Simms, Busy Phillipps and Julie Bowen.
“Skechers has been a part of the Los Angeles community for more than 20 years, so we believe it’s important to give back and support local charities that assist families in need across the city,” says President Michael Greenberg. For an upcoming Spring 2014 donation, the company will provide 52,600 pairs of shoes for Baby2Baby’s outreach programs. Since the Bobs brand launched in 2011, more than six million pairs of new shoes have been distributed to children in need across the U.S. and in more than 30 countries worldwide.