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Skechers Gets Satisfaction

Rolling Stones collab strikes a powerful chord.

Lace me up: Uno sneaker with Air-Cooled Memory Foam insoles and Skech-Air clear airbag midsoles.

Skechers’ latest collab has tongues wagging. That’s because the company has teamed with The Rolling Stones on its first capsule collection featuring the band’s iconic tongue logo across a range of men’s and women’s sneaker silhouettes, including its top-selling Uno and Roadies Surge styles. More dual gender styles are set to hit the fashion stage in 2024.

The two brands jam well together—like bandmates Mick Jagger and Keith Richards. “They make music, we make shoes, but we’re also two global brands known around the world,” says Michael Greenberg, president. “A perfect match.” A family renowned for its marketing  savvy, Greenberg tips his cap to the band’s branding chops. “There are some with logos known well by many, but not on the same scale as The Stones,” he says. “As a brand, I admire how they have maintained and grown their symbol from country to country and generation to generation.”

On that note, Greenberg says one of his favorite parts of the partnership is how Skechers is bringing it to life in its stores. “From giant amps to electric guitars, we’re having a blast with our point-of-purchase materials and tying them in with our product,” he says. “The window impact is powerful, and it’s drawing new consumers into our stores.”

Skechers/Stones collab on display at the band’s Carnaby Street flagship in London.

The February 2024 Issue

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