Skechers took Giving Tuesday to heart in partnering with local non-profit organizations to donate much-needed goods for thousands of wildfire victims who have lost their homes and personal possessions after multiple disasters in Northern and Southern California. Skechers is donating more than 10,000 items, including new shoes, socks, apparel, hats, totes and gift bags filled with toys, snacks and more to those devastated by the Camp Fire through the Salvation Army in Chico. Additionally, Skechers donated shoes, socks and apparel to Woolsey Fire residents this past weekend. Today, Skechers also launched a register roundup at its 100 California stores to raise money for the California Community Foundation’s Wildfire Relief Fund, which provides intermediate and long-term recovery support for wildfire victims.
“The scope of California’s wildfires is unfathomable—the city of Paradise and neighboring areas have been decimated. These people have lost their friends and families, their homes, their jobs,” states Michael Greenberg, president of Skechers. “And as a California-based company with many friends who evacuated and some who lost everything in the Woolsey Fire—this disaster strikes very close to home for us. Giving Tuesday is a special reminder that every day is an opportunity to make a difference in the lives of those in need. And this holiday season, more than ever, is a chance for all of us to come together as a community and as a state to rally for these devastated people.”
“The experience of seeing so much loss around me has inspired me and my family to do all that we can to help our community,” states Brooke Burke, a Skechers spokesperson and Malibu resident who has organized donation outreach in support of the Woolsey fire victims. “I know that Skechers has a beautiful history of being there for families when they most need it, and I’m touched to see all the ways that they’re trying to uplift thousands of California families. We are Malibu Strong, we are able!”
Knowing the need is ongoing, Skechers is also collaborating with charity organization Delivering Good to donate more than 1,500 pairs of BOBS from Skechers donation shoes for children impacted in the Paradise area in December.
Skechers’ Giving Tuesday disaster relief is the latest in tits ongoing commitment to families who have been impacted by natural disasters. Through its BOBS from Skechers program and corporate efforts, the company has contributed to numerous natural disaster events dating back to Hurricane Katrina, most recently donating to flood victims in Texas and Florida following Hurricanes Harvey and Irma, and sending thousands of new shoes, socks, apparel and backpacks in care packages to Hurricane Maria victims throughout Puerto Rico. To date, the BOBS from Skechers program has donated more than 15 million pairs of new shoes to children in need in the United States and more than 60 countries worldwide.