Look for a new “Oasis for Wellness,” co-sponsored by New Balance, 24 Hour Fitness and Canyon Ranch. The 800-square-foot space will be dedicated to wellness—one of the fastest growing segments in the footwear arena—but the purpose branches well beyond the feet, says Elyse Kroll, chairman of ENK International. “Wellness is not just a footwear category, it’s a state of mind for our exhibitors,” she explains. “Consumers have long trusted 24 Hour Fitness to keep them fit and Canyon Ranch to keep them flexible, and now that same expertise will transfer to ENKWSA.” Kroll adds, “An Oasis for Wellness will encourage show attendees to relax and find greater balance in their lives through exercise, fitness, nutrition and a healthy lifestyle.”
- 24 Hour Fitness and its team of trainers will instruct attendees on the need to get more from every workout and make steady progress toward their goals.
- Canyon Ranch SpaClub will demonstrate how to relieve tension, soothe aches and put the spring back in one’s step.
- The Reading Room will feature publications such as Self, Shape, Men’s Health, Prevention and Oxygen containing eating guides and fat-melting fitness routines.
- The Health Bar will offer complimentary smoothies courtesy of Geopalz, Yogurt Spot’s premium frozen treats complete with nutritious toppings and Smart water courtesy of Glaceau.
- Finally, as exclusive footwear and fashion partner, New Balance’s trained staff will walk attendees through footwear collections that encourage muscle activation as well as apparel and accessories that focus on the value of physical activity and the total wellness of women.
Smart Driver Wanted
Don’t trade in your gas-guzzler just yet: ENKWSA will offer all retailers and exhibitors the chance to win a 2011 smart fortwo passion coupe. Attendees are invited to stop by the Smart Lounge on Level II at the Sands Expo & Convention Center to try their luck at roulette where they will be able to enter their name as many times as the number their spin lands on. All entries must be made by the close of the show’s first day. The winner will be chosen at the “Smartest Party Ever,” ENKWSA’s industry celebration at TAO Nightclub in The Venetian, Feb. 7, beginning 6 p.m. The drawing will be at 7:00 p.m. Winners must be present at time of the drawing.