Shoesday Tuesdays: Aetrex Celebrates Grand Opening of First Concept Store



Shoesday Tuesdays: Aetrex Celebrates Grand Opening of First Concept Store




Footwear Plus MagazineShoesday Tuesdays - Sponsored by WSA  
Aetrex unveils its first flagship retail location in high-tech style.
Aetrex's new retail space.
Aetrex’s sleek new 2,400-feet retail space displays the brand’s entire collection.

With a cadre of fashion journalists and the some of the nation’s top podiatrists on hand—and even an appearance by former Giants quarterback Phil Simms—Aetrex celebrated the grand opening of its first retail concept store in Englewood, N.J. Thursday evening. Guests noshed on hors d’oeruvres while being treated to a personal fitting using the brand’s innovative foot-scanning technology, the iStep Wave, which accurately measures foot size and determines arch type and pressure points in less than 30 seconds. Afterwards, guests tested the machine’s mettle by sliding into a pair of Aetrex shoes.

Fashion journalists snapped up their favorites. The Aetrex team was on hand to answer questions.
Left: Fashion journalists snapped up their favorite styles. Right: The entire Aetrex team was on hand to answer questions and even help fit guests into shoes.

“The store features state-of-the-art interactive technology that will bring people one step closer to a healthy and active lifestyle by matching them with products designed for their specific needs,” says Larry Schwartz, CEO of Aetrex, pointing to the store’s foot scanners and interactive screens with shoe scanners, where customers can place a style and learn more about its construction and benefits. “With several new and exciting lines added to our portfolio, and the comfort and wellness category quickly gaining ground, it’s the right time to debut our first retail store,” he adds. —Audrey Goodson

Interactive technology shares specs and benefits. The iStep Wave measures guests feet.
Left: Interactive technology allows customers to learn more about a style’s specs and benefits by placing it on the screen’s shoe scanner. Right: The iStep Wave, Aetrex’s innovative foot-scanning technology, measured guests in less than 30 seconds.

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