The online retailer has bought a minority stake in Boston Boot Company.
Online retailer ShoeBuy yesterday announced it had acquired a minority stake in Boston Boot Company. The acquisition expands ShoeBuy’s foothold in all things shoe-related, says CEO Mike Sorabella, and brings a new business, new expertise and new opportunities to the e-tailer. “With both companies rooted in Boston and strongly committed to delivering a great customer experience – the fit was natural,” Sorabella continues.
Boston Boot Company, which crafts small-batch boots for men (prices range from $197 to $347), was initially funded through a Kickstarter campaign in 2013 and shipped its first collection in Spring ’14. “We are thrilled with the opportunity to beneift from ShoeBuy’s e-commerce expertise and broad reach to ensure maximum exposure for our brand,” says Co-Founder Joe Lyons. “This partnership allows us to focus on making great boots – one pair at a time.”