Talk about a match made in shoe heaven. Shoebuy and the Tony Award-winning Rodgers + Hammerstein musical “Cinderella” have paired up to offer an exclusive “Once Upon a Time” collection inspired by the hit Broadway show. Just in time for the holidays, the limited-edition collection features mostly special occasion styles for women, men and children, as well as jewelry, all inspired by the show’s most memorable characters and carefully selected by Judy Kaye, who stars as the musical’s Fairy Godmother. Brands include BCBG Max Azria, Benjamin London, Florsheim, Stride Rite, Nina and more.
“ShoeBuy’s wide selection allowed me to curate a collection of shoes and jewelry that is representative of the show and easy for consumers to incorporate into their personal wardrobes,” notes Kaye. Trisha Sweeney, EVP and chief merchandising officer, agrees: “It was a natural fit to join forces and provide the opportunity to amplify and strengthen two brand identities that were synergistic. The Cinderella story started with a shoe, and so did ours.” Available now until the end of November, the collection retails from under $30 to $1,000.
