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Saxon Shoes Chosen for ‘Small Business Spotlight’

Saxon Shoes of Richmond, VA, has been selected for Qurate Retail’s Small Business Spotlight, a partnership with the National Retail Federation Foundation to help 20 small businesses navigate the unprecedented turmoil created by the pandemic. Qurate Retail, a multiplatform retailer that includes QVC, HSN, Zulily and several other brands, is using its production resources, TV broadcasts and digital platforms to help Saxon Shoes share its story with millions of consumers nationwide. Saxon Shoes’ story began appearing on QVC’s and HSN’s websites and social pages on May 8 and the company will be highlighted on air on QVC and HSN on June 3 at 12 p.m. and 9 p.m. on QVC and 1:55 p.m. and  10:55 p.m. on HSN.

“Like many small businesses around the country, the impact of Covid-19 has affected us greatly,” states Gary Weiner, president of Saxon Shoes. “Being selected by the NRF Foundation and Qurate Retail Group to be featured in the Small Business Spotlight program on QVC, HSN and Zulily, creates an unparalleled opportunity for us to tell our story to customers both locally and nationally as we navigate through these challenging times.”

Qurate Retail has a long tradition of helping small business owners and entrepreneurs launch and grow their brands through the power of storytelling and shopping discovery. QVC, HSN and Zulily provide compelling platforms, with extensive reach, that enable small businesses to speak directly to millions of consumers in their homes.

“We have a special relationship with the small business community, which generates so much of the innovation that drives our economy and has played a special role in the growth of our business,” says Mike George, president and CEO, Qurate Retail. “Ordinarily, the companies in our Small Business Spotlight would not be on QVC, HSN or Zulily, because they are not part of our vendor family. Our aim with this initiative is to help rally the public around these vital businesses, so they can come through this crisis and continue to anchor their local communities for many years to come.”

The Small Business Spotlight runs from May 11 through June 6, 2020, and is part of Qurate Retail’s $29 million COVID-19 global relief efforts. “From national relief efforts to local giving, the retail industry has stepped up in extraordinary ways to serve communities large and small throughout the health crisis,” says NRF President and CEO Matthew Shay. “The Small Business Spotlight lends support to local, small businesses that are the lifeblood of our national economy. We’re honored to work with Qurate Retail to share their world-class expertise and multiple platforms with these small business owners during such a critical time.”




The March 2024 Issue

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