- The Plus Awards
SAS Shoes served as the title sponsor of the 16th annual Inspiration Awards in support of Step Up Women’s Network, an organization of professional women who inspire young women in under-resourced areas through after-school and weekend mentorship programs. The event, held recently at the Beverly Wilshire Four Seasons ballroom, raised more than 40 percent of the organization’s annual budget. SAS Shoes CEO Nancy Richardson gave an inspiring speech to the young attendees. In addition, Girls Trip star Regina Hall presented an award.
Richardson spoke about her journey to CEO of a major footwear brand when oftentimes she was the “only woman in the room full of men.” She also noted SAS’s ongoing commitment to manufacture shoes in the U.S. when few believe it’s possible. She suggested that the young women in attendance use their courage to reach their dreams and tied up her comments with a little shoe wisdom: “We believe aching feet should be the last thing a woman is worried about.” Of course, seeing and feeling is believing as SAS set up a Style Lounge at the event to showcase its wide variety of styles—from athleisure to luxe ankle boots.