New year, new you? Hundreds of runners in Portland, OR, proved they are taking their resolutions seriously over the weekend. Those brave enough to pound the pavement on a record-cold day were rewarded with surprise gifts from Adidas in the form of the brand’s hottest Boost and Bounce footwear.
A loaded Adidas van traveled to the city’s favorite running spots including Mr. Tabor, Eastbank Esplanade and Washington Park with pop-up refreshments and try-on stations. Runners had the choice to donate current pairs to the Boys & Girls Club or Portland or have them shipped home.