- The Plus Awards
Ron White has named Max Harrell to lead the company’s global wholesale expansion as vice president, global sales. Celebrating 25 years in retail this fall, Ron White is known for re-engineering footwear and creating the world’s first All Day Heels. The unique technology can be found in its women’s and men’s collections. Harrell, who was most recently director of sales for Summit at White Mountain Group, will focus on expanding distribution in the U.S. and will lead the company’s growth in European and Asian markets.
“It was time to take our U.S. and global expansion to the next level, and Max’s deep background in retail, wholesale and most importantly ‘better’ product is a perfect fit for Ron White,” states Ron White, CEO and Creative Director. “Max’s experience with Made-in-Italy brands makes him the ideal candidate to lead this next level of global growth our company.”
Harrell’s industry resume includes leadership positions at major footwear brands. Prior to his position at Summit at White Mountain Group he was past founder and president of CC Corso Como, Ballasox and Ciao Bella. He has also held significant sales positions at Skechers, Rocket Dog and Esprit.
“The Ron White brand is exploding at retail, and on the cusp of amazing growth worldwide,” says Harrell. “I’m excited to be joining the team and putting a focus on further growing U.S. and international distribution.” He adds, “Ron has built a strong and sustaining brand in Canada and this is a unique opportunity to take his coveted All Day Heels technology, along with the brand’s momentous buzz, into leading U.S. retailers in a category that is underserved, yet highly desired by women around the world.”
The Ron White women’s collections are currently available at top Nordstrom doors and leading independent retailers across North America, as well as Hudson’s Bay, Saks, Von Maur and more. It’s also a top-selling brand on The Shopping Channel (TSC) and will be launching on Home Shopping Channel (HSN) this fall. In addition, the Ron White men’s collection recently launched with Nordstrom and further growth is planned.