Rockport today announced the launch of its “Powering Your Vote” campaign, which aims to provide a comfortable and stylish pair of shoes to those working or heading to the polls on Election Day. For five days, Oct. 19-23, the company will give away 270 pairs of shoes—one pair to represent each winning electoral vote—in an effort to support active citizenship and encourage voting across the country.
“At Rockport, we’ve pledged to give our employees Election Day off to work the polls or cast their ballot. And it doesn’t stop with us, which is why we’re extending our support to voters across the country with our ‘Powering Your Vote’ campaign,” states Gregg Ribatt, CEO. “With poll lines proving to be historically long, it’s important to provide voters with shoes that are engineered to power them through their day in comfort—before, during and after they cast their ballot.”
The Powering Your Vote sweepstakes will have 54 winners selected each day from the collective group of submissions. Winners will then receive a custom digital coupon code to choose any pair of Rockport shoes on Rockport.com. Consumers can visit the Powering Your Vote landing page to enter (limited to one entry per person). The earlier participants submit, the more chances of winning they will have.
