Reebok is joining forces with Victoria Beckham. The British designer joins the brand’s growing coalition of unapologetically accomplished women—including Ariana Grande, Gigi Hadid, Aly Raisman and Teyana Taylor, among others—to push new boundaries in its long-time mission of empowering women to be the best version of themselves.
The long-term partnership will kick off with the Reebok x Victoria Beckham collection (http://www.reebok.com/en-US/victoria_beckham/) in late 2018. It will be a part of the Reebok Innovation Collective, a brand initiative that focuses on developing footwear and apparel that delivers the next generation of performance and expression, from conceptual runway designs to tech-driven products. Past partnerships under this umbrella include collaborations with Cottweiler, Vetements and David Clark Company. The latter in the quest to create a high-performance space boot.
“We look to partner with not just influential women, but women who want to truly change the world,” states Corinna Werkle, senior vice president of Women’s Initiatives at Reebok. “There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves. This desire shines through in everything she touches, especially her designs, which continue to push industry standards season after season. We cannot wait for the world to see what she will do with our collaboration.”
“I am incredibly excited to embark on this partnership built on shared values. I have always championed instilling confidence in women, and Reebok is a brand that has been at the forefront of this same message for decades,” Beckham says. “To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition.”