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Reebok and Navy SEAL Foundation Join Forces

Reebok and the Navy SEAL Foundation (NSF) have announced a collaboration to support the Naval Special
Warfare community. As the Official Human Performance Partner of the Navy SEAL Foundation, Reebok will support and honor the Navy Special Warfare (NSW) community during key holidays and promotions now through 2020. The partnership officially kicked‐off on June 2 with Reebok’s sponsorship of the inaugural Boston Frogman Swim, a 5K open water swim across Boston Harbor. Reebok will also extend a 20 percent Heroes Discount to military personnel and their families on and at Reebok stores nationwide with a valid military ID.

NSF and Reebok officials agree that the new partnership is a natural extension of their common goal to optimize fitness for the communities they serve. The NSF provides immediate and ongoing support and assistance to the NSW community and its families, and Reebok is working to close the fitness gap by providing access and inspiration to
those who need it most. “Fitness grounds people—it’s an enabler to what matters most. We’re eager to tap into
this underlying force to help beneficiaries of the NSF, who have sacrificed so much, be their best selves,” states Chris Froio, SVP and GM, Reebok North America.

“We’ve joined forces with Reebok to raise awareness around human performance and the benefits that fitness can provide to cope with the unique stressors that are part of NSW family life,” adds Robin King, CEO of the Navy SEAL Foundation. “We want to keep today’s Navy SEAL healthy and in the fight knowing his family is safe, active and strong at home, and we can’t wait to see how this partnership with Reebok enhances our mission of service to NSW and our families. ”

Reebok employees pose after a CrossFit workout.

The April/May 2024 Issue

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