Reebok joined forces with international rapper and brand partner Lil Yachty to host a fashion and music experience at New York’s Classic Car Club last night celebrating the the brand‘s iconic Reebok Workout Plus sneaker and ‘Always Classic’ campaign. The evening featured a look into Reebok’s storied brand archive, a live musical performance by Lil Yachty, a dance performance by Meechie and Toosi and a fashion presentation curated by stylist Rox Brown.
Known for his unique style sensibilities and his ability to draw inspiration from the past to remix daring and bold looks for the present day, Lil Yachty brought to life the Workout’s versatility by fusing music, attitude and style. Guests were treated to an experiential journey through the Workout Plus’ unique heritage. Lil Yachty joined his stylist, Rox Brown, and members of his ‘Sailing Team,’ JBans2Turnt and Kodie Shane, for a deeper look into what goes into their unique style choices. Rox demonstrated how to pair nostalgic style staples with the Workout, creating head-to-toe looks that stand out in today’s fashion landscape.
Following the dance performance, some of fashion’s rising stars, including Sharina Gutierrez, Kendra Bailey, Gitoo and Kalysse Anthony, took the stage styled by Rox Brown to showcase the timeless versatility of the Workout Plus.
Earlier this year, Reebok Classic revealed its Spring/Summer 2018 campaign, “Always Classic,” that celebrates the brand’s most disruptive and authentic style pioneers—challenging them to step up to the global stage to define what “Always Classic” means to them.