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Red Wing Shoe Company Steps Up for Hurricane Harvey Relief Efforts

Red Wing Shoe Company has committed product donations of $500,000 to support the recovery efforts in South Texas in the wake of Hurricane Harvey. Red Wing has partnered with Good360, a global leader in product philanthropy and purposeful giving, to provide disaster victims with needed goods during the long rebuilding and recovery process after the devastation caused by the storm. The donation includes work boots and coveralls suitable for the clean-up efforts, as well as socks and footwear meant for individuals whose homes and lives have been directly affected by the tragedy.

Additionally, the company’s philanthropic arm, the Red Wing Shoe Company Foundation, will contribute through its “Partners in Sharing” program. Partners in Sharing matches employee and retiree monetary donations to qualified charities.

“The Houston area has long been a very special community to Red Wing Shoe Company dating back to the 1920s when we first established our North America operating hub to serve the broader energy market,” states CEO Mark Urdahl. “Today, Houston remains one of our most critical global hub markets where we have significant relationship ties in the community. Our thoughts are with our own employees, dealers, customers and the community at-large affected by the deadly storms. The hard work of rebuilding will go on for years and we want Texas to know that Red Wing is committed to helping the region with its recovery.”

Good360 works with recovery agencies as well as local recovery groups and nonprofits to determine exactly what families and individuals need, ensuring that Red Wing Shoes’ giving efforts are both effective and efficient. With a mission to transform lives by providing hope, dignity and a sense of renewed possibility to individuals, families and communities impacted by disasters or other challenging life circumstances, the organization has distributed more than $9 billion in donated goods around the world, helping its network of more than 57,000 prequalified nonprofits strengthen communities and improve the lives of millions.

“Through our DisasterRecovery360 initiative, Good360’s core focus is to ensure that we get the right goods to the right people at the right time throughout all stages of the recovery process,” says Richard Barney, EVP of Partnerships for Good360, which is also currently engaged in disaster recovery efforts in Louisiana, North Carolina, South Carolina, West Virginia. “Our partnerships with local nonprofits serving the community and with corporations like Red Wing Shoe Company makes it possible for us to move product to where it is needed most with a high level of efficacy and efficiency.”

The March 2024 Issue

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