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Rain or Shine

Joules looks to its customers for style advice.

Beloved British lifestyle brand, Joules, is pumping up its rain boot collection, adding a creative twist to its classic wellie styles. Just in time for fall, the company is introducing a design-your-own-boots competition. And the prize is sure to appeal: One lucky winner will receive a trip to London spanning five nights and his or her boot design will be produced and sold for Fall ’16 as a limited-edition run. In addition, ten runner-up contestants will win a $500 Joules gift voucher.

Judges will include Tom Joule, founder of Joules, Chloe Ward, the brand’s creative director, and Louise Roe, a TV personality, writer and stylist. The deadline to submit an entry is at the beginning of December and the winning design will be announced in January.

What’s the best part about the coveted grand prize? All proceeds from the sales of the winning rain boot design will go to Step Up, a non-profit dedicated to empowering girls in under-resourced communities.

What’s better than an artistic competition with a charitable component? Nothing! We say it’s time to get your creative juices flowing and enter to win! Stay tuned for the competition to be announced on Joules’ website soon!

The April/May 2024 Issue

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