In a strategic initiative to streamline their customers’ shopping experience, Rack Room Shoes will bring the operating functions of its subsidiary, Off Broadway Shoe Warehouse, together with its own, beginning first quarter 2021. The move is designed to be a positive for the retailer’s customers—namely they will be able to earn loyalty points through one program, shop one ecommerce site, and have the ability to pick-up, return and exchange merchandise at either of the brands’ locations. Additionally, the plan will provide more opportunities for in-store associates and strengthen the company’s philanthropic commitment through its Rack Room Shoes Gives program, the parent company’s charitable arm.
“This is an extraordinary opportunity for our brands. We have continued to deepen our digital connection and trust among our loyal customers in a disruptive 2020,” states said Mark Lardie, President and CEO of Rack Room Shoes. “We are now poised to offer them more brands, styles and selection. Combining the financial discipline, operating metrics, real estate and distribution network for more efficiency, allows us to continue to provide a relentless focus on our target customer.” Lardie added, “Our pillars for success remain the same; trend right assortments of the best brands, presented with a consistent and relatable voice and delivered with a delightful and trusted experience.”
Mark Lardie, President and CEO, Rack Room Shoes