Rack Room Shoes raised more than $1.62 million during its 2018 Shoes That Fit campaign. Each back-to-school season, the Charlotte, NC-based family shoe store chain hosts a Shoes That Fit fundraiser event, enabling customers to give back to their local communities by supplying children in need with new shoes.
“Our team is very humbled by our customers’ willingness to join our company-wide mission of supporting programs, such as Shoes That Fit,” states Mark Lardie, president and CEO. “We wouldn’t be able to impact our communities in such a profound way without their generosity and support.”
One hundred percent of the money raised by each store stays in the community and is channeled through local school liaisons, who coordinate the distribution of new footwear to area schools and students in need. During the campaign, Rack Room invited customers to give to the cause through in-store and online contributions, which resulted in $856,119 in customer donations. Rack Room Shoes’ additional 2017 holiday fundraising and a $300,000 corporate donation pushed the final amount to more than $1.62 million.
Since 2007, Rack Room Shoes has enjoyed a long-standing relationship with the non-profit organization Shoes That Fit. During the 11-year partnership, Rack Room Shoes has raised more than $7.2 million and donated more than 250,000 pairs of shoes.