Rack Room Shoes Partners with Military Makeover with Montel to Honor Military Veterans

Charlotte, NC-based family chain Rack Room Shoes has partnered with Lifetime TV’s Military Makeover team to support a local military family. In the newest Military Makeover season, national brand partners renovate the home of Joey and Joy Pryor, both military veterans, and their daughter, Gia. While a construction crew worked on repairs to the Pryor’s home, the Rack Room Shoes team hosted the couple for a once-in-a-lifetime shopping spree at its Rivergate Crossing location.

“Rack Room Shoes maintains a special commitment to giving back to our local communities, especially when it comes to supporting veterans who have served our country,” says Mark Lardie, President and CEO. “It is an honor to recognize Joey and Joy and their daughter through this partnership with Military Makeover.”

“When we found out about the shopping spree, we could hardly believe the great news,” says Joy. “We were so excited and felt beyond blessed. I have been wearing my Birkenstock clogs and Brooks running shoes the most. Joey is looking forward to wearing his Columbia boots when the weather gets cooler, and Gia loves her Nike athletic shoes!”

In addition to the shopping spree, Joey and Joy each received a $500 gift card to Rack Room Shoes for future footwear purchases. The episode first aired on Nov. 19 and will again Nov. 25, at 7:30 a.m. EST on Lifetime TV.

About Joey and Joy

While on his third tour in Afghanistan, Army Master Sergeant Joey Pryor was part of a route clearance mission to locate IEDs buried underground. The radars successfully picked up three but failed to pick up a fourth, which detonated directly under the team’s vehicle. Amid the chaos of flying debris, smoke, explosions and enemy fire, Joey was able to check that his buddies were alright before taking cover. He escaped the firefight with severe injuries but was thankful and lucky to still be alive. After serving 13 years in the Army, and more than 30 months deployed in Afghanistan, Joey was medically retired in 2017. He received service medals, commendations, combat action badges and a Purple Heart for his bravery and sacrifice on the battlefield throughout his military career.

Similar to her husband, Air Force Veteran Joy Pryor came from a family with a rich history of military service. Enlisting at the age of 22, Joy completed Basic Training at Keesler Air Base in Mississippi before advancing her career at various stations across the country as a Precision Measurement Laboratory Technician. Joy and Joey have served a collective 19 years in the military. While they still struggle with PTSD and physical injuries to this day, it has not stopped them from building a loving home for their family and pets, and with the help of Military Makeover and our dedicated partners, the Pryor family will soon be able to call it their ‘forever home.’

The Pryor family get their shoe game on, thanks to a free shopping spree courtesy of Rack Room Shoes.

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