To celebrate the 25th anniversary of Cat footwear’s iconic Colorado boot, the brand challenged artists in 140 countries where its products are sold to submit a piece of art using the boot as a canvas. New York–based 3D illustrator Liz Lomax submitted a bright, contrasting pair (pictured below) for the U.S. Ultimately, Mexico’s Abeulo Fuego design (above) by Marcos Carrillo Gonzalez sealed the win and $25,000 worth of inventory for his territory.
Cat Footwear will also be rolling out a new collection of Colorado boots for both men and women in a variety of colors and materials to celebrate the milestone. “The Colorado boot is a deeply rooted symbol for our brand,” says Chief Marketing Officer Dani Zizak. “Twenty-five years ago, our consumers challenged the status quo in by wearing our authentic work boots as a personal expression of everyday style. This revolutionary idea transformed the rugged boot market, and created a demand for the fashion-driven product our brand is known for today.”
