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Puma to Host Gen Z Focused Sustainability Conference

Puma, along with actress/model/activist Cara Delevingne, will hold the Conference of the People, a space for the industry to come together, alongside Gen Z, to discuss sustainable fashion solutions. The streamed conference, scheduled for Sept. 6th. in London, is a first of its kind and will create an environment for Puma’s industry peers, activists, NGOs, experts, ambassadors and consumers to come together and discuss solutions for some of the fashion industry’s most pressing sustainability challenges—all whilst amplifying the of voices of young people across the world.  

 “We want to give this generation a voice when it comes to the decisions that have to be made today to shape a more sustainable future,” states Bjørn Gulden, CEO of Puma. “At the United Nations they call it Conference of the Parties, we call it Conference of the People.” 

“Together with Puna, I have worked on sustainability topics for several years and together we have launched more sustainable collections such as Exhale,” says Delevingne. “It is important to continue the debate about this topic so we can find solutions to environmental issues such as climate change, waste management and biodiversity.” 

To be announced in the coming weeks, Puma will compile panels featuring some of the most prominent voices in sustainable fashion along with some famous faces. Topics for discussion include tackling waste, using more sustainable materials, impacting climate change and finding ways for the industry to collaborate to achieve results sooner. On that note, Puma has made considerable strides in sustainability—reducing its carbon emissions between 2017 and 2021 from both its own operations (-88 percent) and its supply chain (-12 percent), despite strong sales growth in the same period. By 2025, Puma aims to make nine out of 10 products with more sustainable materials. The company was the most sustainable brand in the industry, according to the latest ranking by Business of Fashion, which analyzed the 30 largest companies in the fashion industry. 

To learn more about Conference of the People and to register in person or virtual attendance, visit and follow @PUMA and @PUMA.UK on social media. Conference of the People will start on Sept. 6 at 12pm BST (1pm CET, 7 am ET). The livestream of the event is free. 

The April/May 2024 Issue

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