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Publish Brand x The North Face: Dig this Hot Collab

The North Face and the Southern California lifestyle Publish Brand launched its second collaboration this week, Earth’s Core. While last year’s collection was titled  Midnight in Antarctica—three classic North Face silhouettes in cool tones and features to withstand Arctic temperatures—this year it’s a polar opposite theme that goes beneath the planet’s surface for fiery inspiration.

Earth’s Core unites Publish’s design aesthetic with two favored North Face silhouettes: the Litewave Ampere II HC and the ThermoBall Traction Mule II, both in vibrant warm tones and lightweight materials for breathable trekking functionality. The Litewave ($140 retail) features a sock-like stretch neoprene mesh construction for ankle support and debris protection, heel and toe cap protective no-sew TPU overlays, OrthoLite footbed and UltrATAC rubber outsole featuring lugs/flex grooves for enhanced traction. The ThermoBall ($70) is a PrimaLoft insulated slip-on with a grippy rubber sole constructed of 40 percent recycled materials, compressible lightweight ThermoBall insulation to retain warmth and 100 percent recycled/water-resistant PET ripstop uppers, providing comfort and protection for lounging around base camp.

“We’re excited to explore and celebrate another fascinating terrain of our planet, via this capsule collection,” states aid Jill McArthur, director of partnerships & marketing, Publish Brand. “Partnering with North Face allows Publish to add our street sensibilities to a different genre of fashion, aligning visual design with practicality,”

Earth’s Core collection is sold at select retailers in the U.S., around the world and at


The March 2024 Issue

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