Outdoor lifestyle/footwear brand Keen launched its Live Monumental campaign in 2015 with the aim of protecting five U.S. landscapes as national monuments. Less than two years later, the brand announced its third national monument designation—Nevada’s Gold Butte and Utah’s Bears Ears.
Gold Butte is Nevada’s piece of the Grand Canyon, located between the Grand Canyon Parashant National Monument and Lake Mead National Recreation Area. The new Monument features hundreds of ancient petroglyphs and 360-degree views of colorful canyons, trails, mountains, wildlife, desert landscapes and dramatic geologic features like red sculpted sandstone and rock spires. Gold Butte’s majestic character and history are now protected for years of exploring, outdoor recreation and enjoyment.
Since its launch in July 2015, the Live Monumental campaign has embarked on a cross-country road trip—logging more than 10,000 miles in a yellow 1976 RV, stopped in more than 25 states and captured more than 50,000 petition signatures while rallying support from more than 60 businesses.