Two trade powerhouses combine to host an event in growing fashion hub, Japan.
The hottest trade show on the Vegas Strip, MAGIC, is expanding its reach across the ocean. UMB plc, leading B2B event organizer and producer of MAGIC announced last week the launch of IFF MAGIC Japan, a new joint venture between MAGIC and JFW-International Fashion Fair, Japan’s longest-running, bi-annual fashion business trade show organized by renowned publisher Senjen Shimbun. The two fashion powerhouses will join forces for the first IFF MAGIC Japan next April 2017.
Chris DeMoulin, managing director, fashion, UBM Americas, explains that the event will cover all of MAGIC’s current product categories: men’s, women’s, children’s and footwear—offering “significant” room for expansion, he says, adding, “The show is a microcosm of MAGIC, and we see it growing to reflect the full market.”