Planting the Future

Oboz shoes celebrates the one-million tree mark with a celebration during Outdoor Retailer.

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Oboz has recently crossed the one-million landmark, when it comes to trees that is. The brand just announced that it has helped plant over a million trees since 2008 for Trees for the Future, an international aid organization that plants trees to improve the lives and environment of communities in Sub Saharan Africa through beneficial tree planting.

To celebrate the million-tree milestone, Oboz is hosting a party for retailers and friends tomorrow at the Outdoor Retailer trade show in Salt Lake City. “We’re excited to reach this milestone, thanks to the incredible trust and support from retailers that have helped Oboz thrive and grow since 2008,” adds John Connelly, Oboz founder and president. “The fruit of our retail partnerships has benefited lives far away, through the work of Trees for the Future.”

Oboz initiated its ‘One More Tree’ program to benefit Trees for the Future from its first days in business in 2008. For every pair of shoes or boots Oboz sells through its retail partners, the company makes a donation directly to Trees for the Future, which does the dirty work of planting trees and much more; since 1989, the non-profit organization has planted over 100 million trees throughout regions of the world in most need.

Trees for the Future harnesses the restorative power of plants to provide communities with trees, seeds, tools and knowledge to ensure a sustainable future. The proof is in the stories of families that support themselves by growing timber, edibles and other products. Additionally, Trees for the Future’s work has repeatedly demonstrated the beneficial ability of trees to revitalize depleted and unproductive soil, reduce erosion, and provide shade, shelter and wind breaks.

When: Thursday, August 4th at 5:00 p.m.

Where: Salt Palace Booth BR 401 – in the ballroom

What: beer and a free commemorative cup to first 100 people. Guests can also try out Oboz shoes and Oboz will plant a tree for every pair tried on.

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